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Fertility Fundamentals | Woman

Fertility Fundamentals | Woman

Fertility support for women

£86.00 GBP
£96.00 GBP £86.00 GBP
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  • Comprehensive nutritional foundation for women trying to conceive naturally and through IVF
  • Three products working together: core micronutrients, CoQ10 and essential fatty acids
  • The right forms, the right doses, no synthetic fillers
  • Subscribe and save 15%: less than £2.50 a day, delivered every month
  • Preparing for conception as a couple? Check out our Fertility Fundamentals | Couple's Duo
  • Inspired by our IVF journey
  • Made to GMP standards
  • Free UK shipping over £40

What is it?

Fertility Fundamentals | Woman brings together three products in one comprehensive preconception routine: Fundamental Woman, CoQ10 800mg and Fundamental Omega-3. Each is formulated in the right forms at doses that reflect the research. On subscribe and save, everything arrives together every month so you don't have to keep track of multiple orders.

Who is it for?

Just starting to try
If you're planning ahead, starting your preconception routine around three months before trying gives you time to establish a consistent daily routine. Fertility Fundamentals | Woman brings your core micronutrients, CoQ10 and omega-3 together in one place, in carefully selected forms and meaningful doses.

Preparing for IVF
IVF comes with enough to think about. Fertility Fundamentals | Woman brings your preconception supplements into one straightforward daily routine: core micronutrients, 800mg CoQ10 and high-strength omega-3. We recommend starting around three months before egg collection where possible.

Women trying to conceive in mid-thirties and beyond
If you're starting or continuing your fertility journey in your mid-thirties and beyond, you may be looking for a more comprehensive preconception routine. This set brings together 21 core vitamins and minerals, 800mg CoQ10 and high-strength omega-3 in one place.

Women who've been trying for a while
If you've been trying for longer than you expected, it's understandable to start looking more closely at your preconception routine. Fertility Fundamentals | Woman brings together the three products in our women's preconception routine, so you don't have to piece everything together separately.

How should I take it?

Fundamental Woman
Two capsules a day, with food.

CoQ10 400mg
One 400mg capsule twice daily, with a meal containing some fat. CoQ10 is fat-soluble and absorbs best this way.

Fundamental Omega-3
Two capsules a day, with food.

Start at least three months before you want to conceive or before egg collection, where possible. You can take the capsules together at the same meal, just try to space out the CoQ10 capsules by a few hours if that is possible.

Note: we don't recommend continuing CoQ10 once pregnant. Fundamental Woman and Omega-3 are formulated for use during pregnancy and can be continued.

What's inside?

Fundamental Woman: nutritional foundation
21 vitamins, minerals and nutrients including 400µg methylfolate, 250mg choline, 15mg zinc, 50µg vitamin D3 and 15mg iron as ferrous bisglycinate. No magnesium stearate or silicon dioxide.
View full ingredient list →

CoQ10 400mg
800mg per day of naturally fermented ubiquinone, taken as one 400mg capsule twice daily.
View full ingredient list →

Fundamental Omega-3: high-strength EPA and DHA
660mg EPA and 440mg DHA per daily serving, sourced from anchovies.
View full ingredient list →

How is it different?

The right forms, not just the right ingredients
Methylfolate not folic acid. Zinc bisglycinate not zinc oxide. Naturally fermented ubiquinone. Iron as ferrous bisglycinate. We pay attention to nutrient form as well as dose.

Doses that reflect the research
800mg CoQ10 daily. 660mg EPA + 440mg DHA. 50µg vitamin D3. We formulate with meaningful daily amounts rather than adding small quantities simply to make the ingredient list longer.

No synthetic fillers, binders or additives
Across all three products. Nothing unnecessary.

Built to work together
Fundamental Woman provides the core micronutrient base, alongside 800mg CoQ10 and high-strength EPA + DHA. We've designed the three products as one routine, with no unnecessary duplication.

Inspired by our IVF journey
Fertility Hero was born from our experience of six rounds of IVF — and the frustration of trying to make sense of supplements along the way. Every product in this set exists because finding the right things, in the right forms, at the right doses, was harder than it should have been.

View full details

Allergen information

This product contains fish.
It is free from the remaining 13 major allergens as defined by UK food supplement labelling regulations, including gluten and soya.

Who is this for?

  • Just starting to try

    If you're planning ahead, starting your preconception routine around three months before trying gives you time to establish a consistent daily routine. Fertility Fundamentals | Woman brings your core micronutrients, CoQ10 and omega-3 together in one place, in carefully selected forms and meaningful doses.

  • Preparing for IVF

    IVF comes with enough to think about. Fertility Fundamentals | Woman brings your preconception supplements into one straightforward daily routine: core micronutrients, 800mg CoQ10 and high-strength omega-3. We recommend starting around three months before egg collection where possible.

  • Women trying to conceive in their mid-thirties and beyond

    If you're starting or continuing your fertility journey in your mid-thirties and beyond, you may be looking for a more comprehensive preconception routine. This set brings together 21 core vitamins and minerals, 800mg CoQ10 and high-strength omega-3 in one place.

  • Women who've been trying for a while

    If you've been trying for longer than you expected, it's understandable to start looking more closely at your preconception routine. Fertility Fundamentals | Woman brings together the three products in our women's preconception routine, so you don't have to piece everything together separately.
3 products working together as a foundation protocol
800mg daily serving of CoQ10
24 active nutrients and compounds
Belinda Adams, Founder of Fertility Hero
Belinda Adams Founder, Fertility Hero
"Nobody mentioned supplements to me until my fourth round of IVF. When I finally started looking into them properly, I realised just how hard it was to make sense of everything — different forms, different doses, and endless products to compare. Fertility Hero grew out of that frustration. I wanted to make the supplement side of preparing for conception simpler and more transparent."

Every ingredient, and why it's included

The Fertility Fundamentals Woman bundle brings together 24 active nutrients and compounds across three products. Explore the ingredients, doses and why we've included them below.

Preconception nutrients
⌄
Ingredient Dose Worth knowing
Coenzyme Q10 (Ubiquinone) Naturally fermented ubiquinone · CoQ10 400mg
800mg
daily
800mg daily serving

Provides 800mg CoQ10 per day as naturally fermented ubiquinone, supplied as two 400mg capsules.

EPA Eicosapentaenoic acid · Fundamental Omega-3
660mg
†
High-strength omega-3

Provides 660mg EPA per daily serving alongside 440mg DHA.

DHA Docosahexaenoic acid · Fundamental Omega-3
440mg
†
440mg DHA daily

Provides 440mg DHA per daily serving alongside 660mg EPA.

Folate (5-MTHF) 5-MTHF · Fundamental Woman
400µg
200% NRV
Maternal tissue growth

Folate contributes to maternal tissue growth during pregnancy. Fundamental Woman provides 400µg folate as 5-MTHF.

Vitamin B12 (Methylcobalamin) Methylcobalamin · Fundamental Woman
200µg
8000% NRV
Homocysteine metabolism

Vitamin B12 contributes to normal homocysteine metabolism and has a role in the process of cell division.

Zinc (Zinc Bisglycinate) Zinc bisglycinate · Fundamental Woman
15mg
150% NRV
Normal fertility & reproduction

Zinc contributes to normal fertility and reproduction. Fundamental Woman provides 15mg zinc as zinc bisglycinate.

Selenium Fundamental Woman
100µg
182% NRV
Normal thyroid function

Selenium contributes to normal thyroid function and to the protection of cells from oxidative stress.

Vitamin E D-alpha tocopherol · Fundamental Woman
12mg
100% NRV
Protection from oxidative stress

Vitamin E contributes to the protection of cells from oxidative stress.

Vitamin C Ascorbic acid · Fundamental Woman
200mg
250% NRV
Cell protection + iron absorption

Vitamin C contributes to the protection of cells from oxidative stress and increases iron absorption.

Choline Fundamental Woman
250mg
†
Often missing from prenatals

Fundamental Woman provides 250mg choline per daily serving.

Chromium (Picolinate) Chromium picolinate · Fundamental Woman
40µg
100% NRV
Normal blood glucose levels

Chromium contributes to the maintenance of normal blood glucose levels.

Vitamin B6 Pyridoxine · Fundamental Woman
8mg
571% NRV
Regulation of hormonal activity

Vitamin B6 contributes to the regulation of hormonal activity.

† No Nutrient Reference Value (NRV) has been established.

Nutrients for pregnancy Key nutrients included in your daily preconception routine
⌄
Ingredient Dose Worth knowing
Folate (5-MTHF) 5-MTHF · Fundamental Woman
400µg
200% NRV
Maternal tissue growth

Folate contributes to maternal tissue growth during pregnancy. Fundamental Woman provides 400µg folate as 5-MTHF.

DHA Docosahexaenoic acid · Fundamental Omega-3
440mg
†
Fetal brain & eye development

Maternal intake of DHA contributes to the normal brain and eye development of the foetus and breastfed infants.* Fundamental Omega-3 provides 440mg DHA per daily serving.

Choline Fundamental Woman
250mg
†
Often missing from prenatals

Fundamental Woman provides 250mg choline per daily serving.

Vitamin D3 Cholecalciferol · Fundamental Woman
50µg
1000% NRV
Immune function & cell division

Vitamin D contributes to the normal function of the immune system and has a role in the process of cell division.

EPA Eicosapentaenoic acid · Fundamental Omega-3
660mg
†
High-strength omega-3

Fundamental Omega-3 provides 660mg EPA alongside 440mg DHA per daily serving.

Iron (Ferrous Bisglycinate) Chelated form · Fundamental Woman
15mg
107% NRV
Normal red blood cell formation

Iron contributes to the normal formation of red blood cells and haemoglobin and to normal oxygen transport in the body.

Iodine (Knotted Kelp) Fundamental Woman
150µg
100% NRV
Normal thyroid function

Iodine contributes to the normal production of thyroid hormones and normal thyroid function.

Vitamin B12 (Methylcobalamin) Methylcobalamin · Fundamental Woman
200µg
8000% NRV
Normal cell division

Vitamin B12 has a role in the process of cell division and contributes to normal homocysteine metabolism.

Beta Carotene Provitamin A · Fundamental Woman
3mg
†
Provitamin A source

Fundamental Woman provides beta carotene from wild carrot as a provitamin A source, rather than preformed retinol.

Vitamin K2 (MK-7) MK-7 · Fundamental Woman
90µg
120% NRV
Normal bones & blood clotting

Vitamin K contributes to the maintenance of normal bones and to normal blood clotting.

† No Nutrient Reference Value (NRV) has been established.

* The beneficial effect is obtained with a daily intake of 200mg DHA in addition to the recommended daily intake of 250mg EPA and DHA for adults.

Naturally fermented CoQ10 Why we chose fermented ubiquinone
⌄
Ingredient Dose Worth knowing
Fermented Ubiquinone CoQ10 400mg
400mg
per capsule
Naturally fermented

Our CoQ10 is produced through a natural fermentation process and provides 400mg ubiquinone per capsule. CoQ10 is often included in all-in-one fertility formulas at much smaller amounts. Our routine provides 800mg per day as naturally fermented ubiquinone.

† No Nutrient Reference Value (NRV) has been established.

Belinda and Chris
"I wish I had known more about supplements earlier in our journey."

My husband and I went through six rounds of IVF. It wasn't until several rounds in that we were given a specific list of supplements to consider in the months before treatment.

Trying to make sense of everything was harder than it should have been. Different ingredients, different forms, different doses — and endless products to compare. I used to spend Sunday evenings making up pill organisers for us both.

That's where Fertility Hero came from. I wanted to make the supplement side of preparing for conception simpler, more transparent and easier to navigate. I created the products I wish had been easier to find when we started.

Read our full story →

FAQ

When should I start?

Ideally at least three months before you want to conceive, or before egg collection if you're preparing for IVF.

How do I take everything?

Fundamental Woman: two capsules a day, with food. CoQ10 400mg: one capsule twice daily, with a meal containing some fat. Fundamental Omega-3: two capsules a day, with food. All three can be taken together at the same meal e.g. all at breakfast and just CoQ10 at dinner.

Can I continue taking everything once pregnant?

We recommend stopping CoQ10 once pregnant as it hasn't been studied in pregnancy and we don't have enough evidence to advise it. Fundamental Woman and Fundamental Omega-3 are both formulated for use during pregnancy and can be continued.

Can I take this alongside other supplements?

Fertility Fundamentals is designed as a complete foundation, so there's no need to add a separate prenatal or multivitamin. In some cases you may wish to add other specific supplements, e.g. magnesium or myo-inositol. We recommend reviewing the ingredients of any additional supplements to make sure you're not unnecessarily doubling up on individual nutrients.

Do I need CoQ10 if I'm under 35?

Our CoQ10 isn't age-specific. Fertility Fundamentals | Woman includes 800mg CoQ10 daily as part of the three-product preconception routine, whether you're preparing to conceive naturally or through IVF.

Why do you use methylfolate (5-MTHF) rather than folic acid?

We chose 5-MTHF as the folate source in Fundamental Woman. It provides 400µg folate per daily serving and does not require the same conversion steps as folic acid before entering the body's folate cycle.

Folate contributes to maternal tissue growth during pregnancy, normal blood formation and normal homocysteine metabolism, and has a role in the process of cell division.

Why subscribe?

If you're starting your preconception routine around three months before trying to conceive or egg collection, Subscribe & Save means everything arrives every month without you having to think about reordering, with 15% off and free delivery — less than £2.50 a day.

Want to do more to prepare for conception or IVF?