• Fundamental Woman: one formula from trying to conceive through breastfeeding; 21 carefully selected nutrients including folate, choline, iron, zinc and copper.
  • Fundamental Woman is made for trying to conceive, fertility treatment, all three trimesters of pregnancy, breastfeeding and postpartum.
  • Fundamental Woman: nutrients selected for a reason, including zinc, folate, choline, iron, copper and vitamin B6.
  • Fertility Hero is designed differently: meaningful doses, premium nutrient forms, amber glass bottles, no unnecessary fillers, and GMP manufacturing
  • Fundamental Woman nutritional information per two capsules, listing 21 nutrients with amounts and nutrient reference values.
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Fundamental Woman | All-stage nutritional foundation

Fundamental Woman | All-stage nutritional foundation

Fertility, pregnancy and breastfeeding support

The nutritional foundation from trying to conceive to breastfeeding.

One trusted formula for every stage of your journey—pre-conception, pregnancy and breastfeeding.

Most supplements are designed for a single stage, leaving you wondering when to switch products and whether you're taking the right thing. Fundamental Woman takes a different approach.

Developed as the nutritional foundation for fertility, pregnancy and breastfeeding, it provides 21 carefully selected nutrients in forms your body can use—helping you support your nutritional needs from the moment you start trying to conceive through to feeding your baby.

  • One formula from pre-conception to breastfeeding — no switching, no second-guessing
  • 400μg methylfolate (5-MTHF) provides folate in the active form used by the body
  • 250mg choline included as part of a carefully balanced fertility and pregnancy formula
  • Iron, iodine and vitamin D3 provide key nutrients commonly recommended during pregnancy
  • Formulated without unnecessary fillers

Inspired by my own IVF journey and years spent trying to make sense of supplements throughout the journey to motherhood.

Looking for additional support during the preconception phase or for IVF?

Add CoQ10 and omega-3 with Fertility Fundamentals | Woman and save 25% with subscription.

Two capsules a day. Designed to support every stage.

Whether you're trying to conceive, pregnant or breastfeeding, Fundamental Woman provides the nutritional foundation you can rely on throughout your journey.

Made in the UK to GMP standards.

£32.00 GBP
£32.00 GBP
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  • Inspired by our fertility journey
  • Made in the UK to GMP standards
  • Free UK shipping over £45

What is it?

Your daily nutritional foundation for conception, pregnancy and breastfeeding. 21 nutrients in carefully selected forms, without unnecessary fillers. Ideally, start around 3 months before you want to conceive and carry it right through breastfeeding without switching products.

60 capsules = 30 day supply

Who is it for?

Trying to conceive, naturally or with IVF
Ideally start around three months before trying to conceive, so your preconception nutrition is in place from the beginning.

For women preparing for IVF who want a comprehensive nutritional foundation alongside their preconception routine. Fundamental Woman can be taken alongside our CoQ10 and omega-3.

Already pregnant or breastfeeding
No need to switch products. Fundamental Woman covers every stage, continuously.

Suitable for vegetarian and vegan diets.

Free from allergenic ingredients.

How should I take it?

Take 2 capsules daily with food. Easy to swallow, with a mild botanical taste. Can be taken alongside our CoQ10, omega-3, myo-inositol and magnesium bisglycinate. Ideally, start around 3 months before trying to conceive and continue through pregnancy and breastfeeding.

What's inside?

  • Folate as 5-MTHF, rather than folic acid — 400µg
  • Choline often missing from prenatal formulas — 250mg
  • Vitamin B12 as methylcobalamin, rather than cyanocobalamin — 200µg
  • Iron as ferrous bisglycinate — 15mg
  • Vitamin D3 as cholecalciferol — 50µg
  • Vitamin K2 as MK-7 — 90µg
  • Iodine from knotted kelp, for normal thyroid function — 150µg

+14 more nutrients

Full ingredients
Choline (Choline Bitartrate), Brown Rice Flour (Oryza sativa), Vitamin C (Ascorbic Acid), Iron (Ferrous Bisglycinate), Zinc (Zinc Bisglycinate), Selenium Enriched Yeast (Saccharomyces cerevisiae), Iodine (Knotted Kelp), Vitamin D3 (Cholecalciferol), Vitamin B3 (Nicotinamide), Beta Carotene (Daucus carota), Vitamin E (D Alpha Tocopherol Succinate), Vitamin B1 (Thiamin Hydrochloride), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B2 (Riboflavin), Vitamin K2 (Menaquinone-7), Manganese (Manganese Bisglycinate), Vitamin B5 (Calcium Pantothenate), Copper (Copper Sulphate), Vitamin B9 (5-Methyltetrahydrofolate), Chromium (Chromium Picolinate), Vitamin B12 (Methylcobalamin), Biotin (D-Biotin). Vegetable Capsule Shell (HydroxyPropylMethylCellulose).

Nutritional information
Choline: 250mg | Vitamin C: 200mg (250% NRV) | Iron: 15mg (108% NRV) | Zinc: 15mg (150% NRV) | Selenium: 100µg (182% NRV) | Iodine: 150µg (100% NRV) | Vitamin D3: 50µg (1000% NRV) | Niacin: 16mg NE (100% NRV) | Beta Carotene: 3mg | Vitamin E: 12mg α-TE (100% NRV) | Vitamin B1: 10mg (909% NRV) | Vitamin B6: 8mg (571% NRV) | Vitamin B2: 8mg (571% NRV) | Vitamin K2: 90µg (120% NRV) | Manganese: 1mg (50% NRV) | Pantothenic Acid: 5mg (83% NRV) | Copper: 1mg (100% NRV) | Folate (5-MTHF): 400µg (200% NRV) | Chromium: 40µg (100% NRV) | Vitamin B12: 200µg (8000% NRV) | Biotin: 50µg (100% NRV)

NRV = Nutrient Reference Value. Where no NRV is listed, none has been established.

How is it different?

Thoughtful nutrient forms
5-MTHF rather than folic acid. Methylcobalamin rather than cyanocobalamin. Iron as ferrous bisglycinate and vitamin K2 as MK-7. We paid attention to form as well as what went into the formula.

250mg choline
Choline is often missing entirely — or included only in small amounts — in prenatal formulas. Fundamental Woman provides 250mg per daily serving.

One formula throughout
Designed to take you from preconception through pregnancy and breastfeeding, without having to switch formulas at each stage.

No unnecessary fillers
No magnesium stearate or silicon dioxide. We keep the formulation focused on what we actually want in the product.

Inspired by our IVF journey
Fertility Hero was born from our experience of six rounds of IVF — and the frustration of trying to make sense of supplements along the way.

View full details

Allergen information

This product is free from all 14 major allergens as defined by UK food supplement labelling regulations, including gluten and soya.

Who is this for?

  • Just starting to try

    Ideally start around three months before trying to conceive, so your preconception nutrition is in place from the beginning.

  • Preparing for IVF

    For women preparing for IVF who want a comprehensive nutritional foundation alongside their preconception routine. Fundamental Woman can be taken alongside our CoQ10 and omega-3.

  • Pregnancy

    No need to switch. Fundamental Woman is formulated for use from the moment you start trying through pregnancy, with methylfolate, vitamin D3, iron and iodine all included in the same daily formula.

  • Breastfeeding

    The fourth trimester is relentless. Fundamental Woman is designed to continue through breastfeeding, providing the same 21-nutrient foundation at a time when looking after your own nutrition can easily come last.
21 nutrients From preconception to breastfeeding
One formula For every stage of the journey
2 capsules a day Easy to swallow, no overpowering taste
Belinda Adams, Founder of Fertility Hero
Belinda Adams Founder, Fertility Hero
"I wanted a prenatal with forms like 5-MTHF and methylcobalamin, a clean formula without unnecessary fillers, and a meaningful amount of choline. Finding one product that ticked all those boxes was surprisingly difficult. Fundamental Woman is the prenatal I spent years looking for."

Every ingredient, explained

Fundamental Woman contains 21 nutrients in one daily formula, designed to take you from preconception through pregnancy and breastfeeding. Explore the forms, doses and details worth knowing.

Preconception nutrients ⌄
Ingredient Dose Worth knowing
Folate 5-MTHF rather than folic acid
400µg
200% NRV
5-MTHF, not folic acid

Folate contributes to maternal tissue growth during pregnancy, normal blood formation and normal homocysteine metabolism. Fundamental Woman provides 400µg as 5-MTHF.

Vitamin B12 Methylcobalamin rather than cyanocobalamin
200µg
8000% NRV
Methylcobalamin, not cyano

Vitamin B12 contributes to normal homocysteine metabolism and has a role in the process of cell division. We use methylcobalamin rather than cyanocobalamin.

Zinc Zinc bisglycinate
15mg
150% NRV
Normal fertility & reproduction

Zinc contributes to normal fertility and reproduction. Fundamental Woman provides 15mg zinc as zinc bisglycinate.

Selenium Antioxidant mineral
100µg
182% NRV
Normal thyroid function

Selenium contributes to normal thyroid function and to the protection of cells from oxidative stress.

Choline Choline bitartrate
250mg
†
Often missing from prenatals

Fundamental Woman provides 250mg choline per daily serving — a nutrient that is often missing entirely from prenatal formulas.

Vitamin B6 Pyridoxine
8mg
571% NRV
Regulation of hormonal activity

Vitamin B6 contributes to the regulation of hormonal activity.

Chromium Chromium picolinate
40µg
100% NRV
Normal blood glucose levels

Chromium contributes to the maintenance of normal blood glucose levels and to normal macronutrient metabolism.

† No Nutrient Reference Value (NRV) has been established.

Nutrients for pregnancy ⌄
Ingredient Dose Worth knowing
Vitamin D3 Cholecalciferol
50µg
1000% NRV
Immune function & cell division

Vitamin D contributes to the normal function of the immune system and has a role in the process of cell division.

Iron Ferrous bisglycinate
15mg
108% NRV
Normal red blood cell formation

Iron contributes to the normal formation of red blood cells and haemoglobin and to normal oxygen transport in the body. We use ferrous bisglycinate.

Iodine From knotted kelp
150µg
100% NRV
Normal thyroid function

Iodine contributes to the normal production of thyroid hormones and normal thyroid function. Fundamental Woman provides 150µg from knotted kelp.

Vitamin K2 MK-7
90µg
120% NRV
MK-7 form

Vitamin K contributes to the maintenance of normal bones and to normal blood clotting. We provide vitamin K2 in the MK-7 form.

Beta Carotene From wild carrot · Provitamin A
3mg
†
From wild carrot

Fundamental Woman uses beta carotene from wild carrot as its provitamin A source rather than preformed retinol.

Biotin D-Biotin
50µg
100% NRV
Normal macronutrient metabolism

Biotin contributes to normal macronutrient metabolism and normal energy-yielding metabolism.

Manganese Manganese bisglycinate
1mg
50% NRV
Protection from oxidative stress

Manganese contributes to the protection of cells from oxidative stress and to normal energy-yielding metabolism.

† No Nutrient Reference Value (NRV) has been established.

Energy & cellular protection ⌄
Ingredient Dose Worth knowing
Vitamin C Ascorbic acid
200mg
250% NRV
Cell protection + iron absorption

Vitamin C contributes to the protection of cells from oxidative stress and increases iron absorption.

Vitamin E D-alpha tocopherol
12mg
100% NRV
Protection from oxidative stress

Vitamin E contributes to the protection of cells from oxidative stress.

Vitamin B1 Thiamin
10mg
909% NRV
Normal energy metabolism

Thiamin contributes to normal energy-yielding metabolism and the normal functioning of the nervous system.

Vitamin B2 Riboflavin
8mg
571% NRV
Energy + oxidative protection

Riboflavin contributes to normal energy-yielding metabolism and to the protection of cells from oxidative stress.

Niacin Vitamin B3
16mg
100% NRV
Normal energy metabolism

Niacin contributes to normal energy-yielding metabolism and the reduction of tiredness and fatigue.

Vitamin B5 Pantothenic acid
5mg
83% NRV
Steroid hormone synthesis

Pantothenic acid contributes to the normal synthesis and metabolism of steroid hormones, vitamin D and some neurotransmitters.

Copper Copper sulphate
1mg
100% NRV
Balanced alongside zinc

Zinc and copper interact nutritionally, so we considered both when formulating Fundamental Woman rather than adding zinc in isolation.

Belinda and Chris
“After trying for a baby for so long, I have become very conscious of everything I put in and on my body — and the choices I was making for my health and fertility. Those concerns didn’t disappear once I was finally pregnant. That’s why Fundamental Woman had to tick so many boxes for me: thoughtful nutrient forms, a comprehensive formula, meaningful amounts of the nutrients I cared about, and no unnecessary fillers. I wanted one product I could feel good about taking throughout the whole journey.”
Read our full story →
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Fertility Hero

Fertility Fundamentals | Woman

£86.00 GBP
£96.00 GBP £86.00 GBP
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  • What's inside?
  • Fundamental Woman | Omega-3 | CoQ10 400mg
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FAQ

When should I start taking Fundamental Woman?

Ideally, start around three months before trying to conceive and continue through pregnancy and breastfeeding. If you’re already trying or already pregnant, you can start at any time.

Can I keep taking it once pregnant or when breastfeeding?

Yes. Fundamental Woman is formulated for use during pregnancy as well as preconception and breastfeeding, so there’s no need to switch formulas when you become pregnant.

Can I take it alongside other Fertility Hero supplements?

Yes. Fundamental Woman can be taken alongside our CoQ10, omega-3, myo-inositol and magnesium bisglycinate. If you’re taking another multivitamin or mineral supplement as well, check the combined amounts to avoid unnecessarily doubling up on individual nutrients.

How is this different from a standard prenatal?

Most prenatals use synthetic forms of key nutrients, cut corners on doses and include fillers that shouldn't be in your supplements. Fundamental Woman uses methylated, bioavailable forms at doses that actually reflect what the research shows, and nothing else.

Why are some nutrients above 100% NRV?

NRVs are reference amounts used for food labelling; they aren’t maximum safe limits. We formulate each nutrient individually rather than aiming for 100% NRV across the board.

What form of folate do you use?

Fundamental Woman provides 400µg of folate as 5-MTHF. We chose 5-MTHF as our folate source rather than folic acid, as part of our focus on carefully selected nutrient forms throughout the formula.

Looking for additional support?