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Pregnancy Fundamentals

Pregnancy Fundamentals

Fertility, pregnancy and breastfeeding support

Your complete nutritional foundation for pregnancy and breastfeeding.

Support yourself—and your growing baby—with two carefully formulated supplements designed to work together. Pregnancy Fundamentals combines Fundamental Woman with our high-strength Omega-3, giving you the essential vitamins, minerals and DHA you need in one simple daily routine.

No searching for multiple products. No worrying about running out. Just the fundamentals, delivered to your door.

Why Pregnancy Fundamentals?

Growing a baby places huge nutritional demands on your body. While no supplement can replace a healthy diet, taking the right nutrients can help you meet the increased nutritional requirements of pregnancy.

This bundle combines:

  • A comprehensive prenatal multivitamin with bioavailable forms of key nutrients
  • High-strength DHA and EPA omega-3
  • Nutrients to support both maternal health and your baby's development
  • A simple, four-capsule daily routine
Regular price £48.00 GBP
Regular price £56.00 GBP Sale price £48.00 GBP
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  • Founded by a doctor
  • Made in the UK to GMP standards
  • Free UK shipping over £40
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What is it?

Your complete nutritional foundation for pregnancy

Everything you need, nothing you don't.

The Pregnancy Bundle combines Fundamental Woman and Fundamental Omega-3 into one simple daily routine, giving you the key nutrients recommended throughout pregnancy alongside high-strength DHA and EPA omega-3s—all in forms chosen for quality and absorption.

One order. One delivery. One less thing to think about.

Fundamental Woman
60 capsules = 30 day supply

Omega-3
60 softgels = 30 day supply

Who is it for?

Women who are pregnant or breastfeeding
Fundamental Woman is designed to support you through every stage of motherhood—from trying to conceive, through pregnancy and into breastfeeding. It contains folate and vitamin D as recommended during pregnancy, alongside thoughtfully selected forms of choline, iron, iodine, omega-3 companion nutrients and other essential vitamins and minerals to provide a comprehensive nutritional foundation for both mum and baby.

Your omega-3 needs increase during pregnancy and breastfeeding, and diet alone rarely covers the gap. DHA is essential for your baby's brain and visual development throughout pregnancy and in the months after birth.

How should I take it?

Fundamental Woman
Take 2 capsules daily with food. Easy to swallow, with a mild botanical taste.

Omega-3
Take two softgels daily with food.

Store in a cool, dry place, no need to refrigerate.

What's inside?

  • Folate (5-MTHF) the active form your body uses immediately, 400µg
  • Choline for fetal brain development, often absent from other prenatals, 250mg
  • Vitamin B12 (methylcobalamin) the active form, not the cheaper synthetic version, 200µg
  • Iron (ferrous bisglycinate) gentlest, most absorbable form, 15mg
  • Vitamin D3 1000% NRV, 50µg
  • Vitamin K2 (MK-7) works with Vitamin D3, 90µg
  • Iodine (knotted kelp) thyroid function and baby's cognitive development, 150µg

+14 more nutrients

Full ingredients
Choline (Choline Bitartrate), Brown Rice Flour (Oryza sativa), Vitamin C (Ascorbic Acid), Iron (Ferrous Bisglycinate), Zinc (Zinc Bisglycinate), Selenium Enriched Yeast (Saccharomyces cerevisiae), Iodine (Knotted Kelp), Vitamin D3 (Cholecalciferol), Vitamin B3 (Nicotinamide), Beta Carotene (Daucus carota), Vitamin E (D Alpha Tocopherol Succinate), Vitamin B1 (Thiamin Hydrochloride), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B2 (Riboflavin), Vitamin K2 (Menaquinone-7), Manganese (Manganese Bisglycinate), Vitamin B5 (Calcium Pantothenate), Copper (Copper Sulphate), Vitamin B9 (5-Methyltetrahydrofolate), Chromium (Chromium Picolinate), Vitamin B12 (Methylcobalamin), Biotin (D-Biotin). Vegetable Capsule Shell (HydroxyPropylMethylCellulose).

Nutritional information
Choline: 250mg | Vitamin C: 200mg (250% NRV) | Iron: 15mg (108% NRV) | Zinc: 15mg (150% NRV) | Selenium: 100µg (182% NRV) | Iodine: 150µg (100% NRV) | Vitamin D3: 50µg (1000% NRV) | Niacin: 16mg NE (100% NRV) | Beta Carotene: 3mg | Vitamin E: 12mg α-TE (100% NRV) | Vitamin B1: 10mg (909% NRV) | Vitamin B6: 8mg (571% NRV) | Vitamin B2: 8mg (571% NRV) | Vitamin K2: 90µg (120% NRV) | Manganese: 1mg (50% NRV) | Pantothenic Acid: 5mg (83% NRV) | Copper: 1mg (100% NRV) | Folate (5-MTHF): 400µg (200% NRV) | Chromium: 40µg (100% NRV) | Vitamin B12: 200µg (8000% NRV) | Biotin: 50µg (100% NRV)

NRV = Nutrient Reference Value. Where no NRV is listed, none has been established.

Omega-3
EPA
 (Eicosapentaenoic acid) 660mg per daily dose

DHA (Docosahexaenoic acid) 440mg per daily dose

Total omega-3: 1,100mg per daily dose

Pure fish oil from anchovy (ethyl ester form)

Coating: gelatin (bovine), glycerol, water.

ALLERGY INFORMATION: CONTAINS FISH

How is it different?

This set combines:

  • Fundamental Woman – providing folate, vitamin D and a comprehensive blend of essential vitamins and minerals, including choline, iron and iodine.
  • Fundamental Omega-3 – delivering high-strength DHA and EPA to complement your prenatal nutrition.

Created by a doctor and formulated with quality, bioavailability and simplicity in mind, Pregnancy Fundamentals gives you confidence that you're covering the essentials—without the overwhelm of researching, buying and reordering multiple products.

One bundle. One daily routine. One less thing to think about.

  • Methylated B vitamins: forms your body can use immediately, regardless of your genetics
  • 250mg choline: missing from most prenatals
  • No magnesium stearate, silicon dioxide or industrial oils
  • Amber glass bottles: protect ingredients from light degradation and reduce your exposure to plastic
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Allergen information

This product contains fish.
It is free from the remaining 13 major allergens as defined by UK food supplement labelling regulations, including gluten and soya.

  • Pregnancy

    No need to switch. Fundamental Woman is formulated to support you from the moment you start trying all the way through pregnancy, with methylfolate, vitamin D3, iron, and iodine working together so you can stop thinking about supplements and focus on everything else.

  • Breastfeeding

    The fourth trimester is relentless. Fundamental Woman supports your nutritional needs through breastfeeding, helping you replenish what pregnancy and birth have taken, at a time when looking after yourself tends to come last.

23 evidence-based nutrients, supporting pregnancy
and beyond
5-MTHF active folate
440mg daily serving
of DHA
Dr Belinda Adams, Founder of Fertility Hero
Dr Belinda Adams Founder, Fertility Hero — doctor, 6 rounds of IVF, mum of two
"I spent years taking a prenatal I didn't fully trust. As a doctor, I knew what was missing. So I made one that's comprehensive, clean and has the right forms of nutrients at the right doses."
  • Folate your body can use from day one Not the synthetic form it has to convert first, and some women struggle to convert efficiently.
  • Clean, premium formulations No nasties like magnesium stearate or silicon dioxide.
  • Covers every stage without switching From the first month of trying, through pregnancy and breastfeeding: one product, no waste, no gaps.
  • Designed to work alongside our other products Whatever stage you're in: no gaps, no doubling up. Fundamental Woman is the foundation your full protocol is built on.

Every ingredient, and why it's included

Pregnancy Fundamentals combines Fundamental Woman with high-strength Omega-3 to provide 23 carefully selected nutrients for pregnancy and breastfeeding. From active folate and choline to DHA and EPA, every ingredient has been chosen for a specific purpose and in forms we trust.

Every nutrient, and why it's included

Pregnancy Fundamentals combines Fundamental Woman with high-strength omega-3, providing 23 carefully selected nutrients to support pregnancy and breastfeeding. Explore each section to see how the complete set supports you and your baby at each stage.

Benefits for pregnancy
Ingredient Dose Key benefit
Folate (5-MTHF) Active form
400µg
200% NRV
Baby’s neural development

One of the most important nutrients in early pregnancy, and one where the form matters. We use 5-MTHF, an active form of folate that is ready for the body to use during the period of rapid growth and cell division in early pregnancy.

Choline
250mg
Baby’s brain formation

Critical for fetal brain and spinal cord development, and almost always missing from standard prenatals.

Vitamin D3 Cholecalciferol
50µg
1000% NRV
Healthy pregnancy outcomes

Most people in the UK are deficient. Vitamin D receptors are present in the uterus and placenta, and adequate levels are associated with better outcomes throughout pregnancy.

Iron (Ferrous Bisglycinate) Gentle, chelated form
15mg
108% NRV
Fuel for baby without upsetting your stomach

Essential for carrying oxygen to your growing baby. The bisglycinate form absorbs well without the constipation or nausea of standard iron supplements.

Iodine (Knotted Kelp) Food-form source
150µg
100% NRV
Baby’s brain and thyroid

Essential for your baby’s cognitive development, especially in the first trimester before their own thyroid is working. Often low in UK diets.

Vitamin K2 (MK-7) Most bioavailable form
90µg
120% NRV
Makes D3 work properly

Directs calcium to bones and teeth where it belongs, and makes sure the vitamin D3 in this formula does its job properly.

Vitamin B6 Pyridoxine
8mg
571% NRV
Eases morning sickness

Widely used for nausea relief in early pregnancy, and recommended as a first-line approach in several clinical guidelines.

Niacin (Vitamin B3) NAD+ precursor
16mg
100% NRV
Fuels rapid cell growth

Supports the cellular energy your body needs during rapid fetal development, and plays a role in DNA repair.

Beta Carotene Provitamin A
3mg
Safe vitamin A

Provides vitamin A without the toxicity risk of preformed retinol, which is contraindicated during pregnancy.

Vitamin B5 (Pantothenic Acid) CoA precursor
5mg
83% NRV
Supports hormone production

A component of coenzyme A, which is central to energy metabolism and involved in steroid hormone production.

Manganese (Bisglycinate) Chelated form
1mg
50% NRV
Baby’s bones and joints

Required for forming the structural components of bone and cartilage, important as your baby’s skeleton develops.

Biotin (D-Biotin) Natural form
50µg
100% NRV
Embryonic and fetal growth

Plays a role in how genes switch on and off during fetal development, increasingly recognised as important in early embryo growth.

DHA (Omega-3) From purified fish oil
440mg
Baby’s brain and eye development

DHA is an important structural fat in the brain and retina. Maternal DHA intake supports normal development of your baby’s brain and eyes during pregnancy.

EPA (Omega-3) From purified fish oil
660mg
Complements DHA throughout pregnancy

EPA works alongside DHA as part of a high-strength omega-3 intake, complementing the vitamins and minerals in Fundamental Woman.

† No Nutrient Reference Value (NRV) has been established.

Benefits for breastfeeding
Ingredient Dose Key benefit
Iodine (Knotted Kelp) Food-form source
150µg
100% NRV
Baby’s cognitive development and thyroid function

Iodine in breast milk depends directly on what you eat. Your baby’s thyroid relies on your supply until they start on solids.

Vitamin B12 (Methylcobalamin) Active methylated form
200µg
8000% NRV
Baby’s neurological development

B12 in breast milk reflects your own levels. Deficiency in breastfed babies, particularly from plant-based diets, can affect neurological development.

Choline
250mg
Baby’s brain development and memory

Choline passes into breast milk and continues to support your baby’s brain development after birth. Higher maternal intake during lactation is associated with better infant cognitive outcomes.

Vitamin D3 Cholecalciferol
50µg
1000% NRV
Replenish your stores

Pregnancy and lactation both deplete vitamin D. Continuing to supplement postpartum protects your bone health and supports your baby’s development.

Iron (Ferrous Bisglycinate) Gentle, chelated form
15mg
108% NRV
Recover after birth

Iron levels often take months to recover after delivery. The bisglycinate form supports repletion without the side effects that make standard iron supplements hard to stick with.

Folate (5-MTHF) Active form
400µg
200% NRV
Supports baby’s rapid growth

Folate is secreted into breast milk to support your baby’s rapid cell growth. We use the active form, 5-MTHF, which works even if your body struggles to convert standard folic acid, a limitation that affects up to 40% of women. Requirements remain elevated throughout lactation.

Vitamin B1 (Thiamin) Energy cofactor
10mg
909% NRV
Baby’s nervous system

Thiamin passes into breast milk and is essential for infant neurological development. Maternal depletion during lactation is a documented risk.

DHA (Omega-3) From purified fish oil
440mg
Baby’s brain and eye development

DHA is transferred into breast milk and continues to support your baby’s developing brain and eyes after birth.

EPA (Omega-3) From purified fish oil
660mg
High-strength maternal omega-3 support

EPA complements DHA and helps make the bundle a more complete daily nutritional foundation while breastfeeding.

† No Nutrient Reference Value (NRV) has been established.

FAQ

When should I start taking Pregnancy Fundamentals?

Pregnancy Fundamentals is designed to support you throughout pregnancy and breastfeeding.

It is a great idea to start 3 month before you want to conceive.

If you've been taking Fundamental Woman and Omega-3 while trying to conceive, you can simply continue with Pregnancy Fundamentals once you become pregnant to add high-strength omega-3 support.

Why does this bundle include omega-3?

While a prenatal multivitamin provides essential vitamins and minerals, omega-3 fatty acids—particularly DHA—are equally important during pregnancy. Pregnancy Fundamentals combines a comprehensive prenatal multivitamin with high-strength EPA and DHA, so you have everything you need in one simple routine.

Why do I need DHA during pregnancy?

DHA contributes to the normal brain and eye development of the foetus and breastfed infant when consumed as part of the recommended daily intake of omega-3 fatty acids. It's one of the key reasons we include a dedicated omega-3 alongside Fundamental Woman.

Can I continue taking Pregnancy Fundamentals while breastfeeding?

Yes. Pregnancy Fundamentals has been designed to support you throughout breastfeeding, helping replenish your nutritional stores while continuing to provide important nutrients such as iodine, choline, DHA and vitamin D during this stage.

Do I need any additional supplements?

For most women, Pregnancy Fundamentals provides a comprehensive nutritional foundation for pregnancy and breastfeeding. Your healthcare professional may recommend additional supplements in certain circumstances—for example, extra iron if you're deficient or vitamin D if you've been advised to take a higher dose.

We also provide Magnesium as a standalone product, to ensure a meaningful dose for those who choose to supplement this essential mineral.

How do I take Pregnancy Fundamentals?

Take 2 capsules of Fundamental Woman and 2 capsules of Fundamental Omega-3 each day with food. They can be taken together or split between meals if you prefer.

Why do you use methylfolate (5-MTHF) rather than folic acid?

Folic acid is a synthetic form of folate that your body has to convert into its active, usable form before it can do anything. That conversion happens through a series of enzymatic steps, and a significant proportion of women carry a variant of the MTHFR gene that impairs this process, meaning folic acid may not be efficiently absorbed at all. Methylfolate (5-MTHF) is the active, ready-to-use form that your cells can absorb directly, with no conversion required. It works for every woman, regardless of genetics. That's why Fundamental Woman contains 400mcg of 5-MTHF, the same amount recommended by the NHS, in the form your body can actually use.

You might wonder whether including both forms covers all bases. But there's a specific reason we've chosen not to. Research suggests that unmetabolised folic acid may compete with active folate at the same receptors, potentially reducing the benefit of the methylfolate you've taken. So adding folic acid alongside 5-MTHF isn't a belt-and-braces approach; it may actively work against it. One carefully chosen form, at the right dose, is better formulation than two forms that can interfere with each other.

Why are the nutrients in separate products?

Some nutrients simply work better when formulated separately. By pairing Fundamental Woman with a dedicated high-strength omega-3, we're able to provide meaningful amounts of DHA and EPA without compromising the quality or stability of either formula.

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