Our ingredients

We prioritise absorbable forms and minimal ingredients

When formulating supplements, it’s easy to focus on what looks good on a label. Long ingredient lists, high numbers, and buzzwords can give the impression of comprehensiveness - but they don’t always translate into something the body can use effectively.

From both a medical and personal perspective, I’ve always been more interested in what is biologically sensible, not just what is marketable.

That’s why we prioritise nutrient forms that are widely recognised as being well absorbed and well tolerated, and why we keep our formulas deliberately simple.

Absorbable forms, not just familiar names

Vitamins and minerals don’t all behave the same way in the body. The form they are supplied in can influence how well they are absorbed and how well they are tolerated.

Where possible, we use forms that are commonly discussed in clinical nutrition and research settings. Examples include:

• Bisglycinate forms of minerals such as magnesium, iron, zinc, and manganese
• Methylated forms of folate and vitamin B12
• Vitamin D3 rather than D2
• Naturally derived vitamin E (d-alpha tocopherol)
• Vitamin K2 as menaquinone-7

These choices aren’t about novelty - they’re selected for their stability, tolerability, and suitability for long-term use.

We avoid unnecessary additives

Many supplements contain excipients such as silicon dioxide, artificial colourings, or flow agents that help with large-scale manufacturing.

While these ingredients are permitted, they don’t contribute nutritionally - and in our view, they aren’t essential in thoughtfully formulated products.

We’ve chosen not to use synthetic additives or silicon dioxide in our formulas. Instead, we keep excipients to a minimum and use ingredients like brown rice flour only where necessary for consistency and capsule filling.

The goal is not purity for its own sake, but simplicity and transparency.

Why simpler formulas are often better

There’s a temptation to combine as many nutrients as possible into a single capsule. In practice, this often leads to compromises - lower doses, bulkier capsules, or ingredients included at levels too small to be meaningful.

Our approach is different.

We design multinutrients to provide a strong nutritional foundation, and we offer certain nutrients - such as CoQ10, omega-3, and magnesium - as standalone products where dose, timing, or flexibility matters.

This allows you to build a supplement routine that makes sense for you, rather than forcing everything into a single formula.

Capsules chosen for function, not flavour

We use vegetable capsules made from hydroxypropyl methylcellulose. Capsules allow us to:

• Avoid strong tastes and smells
• Keep formulations cleaner
• Improve day-to-day tolerability
• Make supplements easier to take consistently

This might seem like a small detail, but when you’re taking supplements daily - sometimes for months or years - these things matter.

A formulation philosophy shaped by experience

This brand was shaped not just by medical training, but by lived experience - years of navigating supplements during fertility treatment, pregnancy, and beyond.

I wanted products that felt considered, honest, and practical. Products that respected the person taking them, rather than overwhelming them with unnecessary complexity.

That’s why we focus on absorbable forms, avoid token ingredients and unnecessary additives, and prioritise clarity over claims.

Thoughtfully formulated supplements won’t guarantee outcomes - and we would never suggest they do. But we believe they can play a valuable supporting role as part of a wider, informed approach to health during the years spent planning a family.