Our dosing

Why we do things differently

I’m a trained medical doctor but I stopped practising during my own long fertility journey due to the the emotional, physical, and logistical realities that so many people quietly carry while planning a family.

I became deeply interested in the role of nutrition and supplementation during the preconception period for both men and women - not as a guarantee of outcomes, but as a way of ensuring the body has the nutrients it needs to function as well as possible.

What surprised me most was how often formulation and dosing didn’t reflect what has been studied and what is actually used in clinical settings.

Why dosing matters

Many combined “fertility” supplements include a long list of ingredients but often at levels that are nutritionally minimal. Coenzyme Q10 (CoQ10) is a good example.

CoQ10 is frequently included in multnutrient products, but typically at very low doses. While this may look comprehensive on a label, it often amounts to paying lip service rather than providing a meaningful nutritional contribution.

That’s why we chose a different approach.

Rather than including small amounts of CoQ10 in a combined formula, we offer it as a standalone supplement, in two clearly defined dose options. These doses are informed by:

-Published research exploring CoQ10 in the context of reproductive health

-Clinical experience and nutritional guidance commonly discussed in leading IVF clinics

This allows you to choose an intake level that aligns with your personal circumstances.

We apply the same philosophy  to omega-3

Omega-3 fatty acids are another nutrient frequently discussed during the preconception period. As with CoQ10, many products contain amounts that are unlikely to make a meaningful contribution to daily intake.

Our omega-3 provides a clearly defined daily dose, informed by published research and by levels commonly recommended in fertility clinic settings. The focus is on quality, purity, and transparency  without unnecessary fillers or bundled ingredients.

Why magnesium is a standalone

Magnesium is another nutrient often included in multivitamins - but almost always in token amounts. Including a meaningful dose of magnesium in a combined supplement would significantly increase capsule size or the number of capsules required, without delivering the flexibility many people need.

For that reason, we don’t include magnesium in our multinutrient formulas.

Instead, we provide magnesium as a standalone supplement, allowing you to:

-Take a nutritionally meaningful amount

-Adjust timing to suit your routine

-Avoid unnecessary bulk in your daily multivitamin

Many people choose to take magnesium separately in the evening. Personally, I’ve taken magnesium at night for years, as I find it helps me unwind and stay asleep for longer. 

A more thoughtful approach to supplementation

Our products are designed with a simple philosophy:

-Adequate, clearly stated doses

-Standalone supplements where they make sense

-Formulations informed by evidence and clinical insight

-No exaggerated promises

We don’t believe supplements are a shortcut or a solution in themselves. But we do believe that thoughtfully formulated nutritional support can play a valuable role during the preconception period - alongside lifestyle factors and professional medical input.

This brand exists because I wanted better options during my own journey - and because I know how important it is to feel informed, supported, and respected along the way.