{"title":"For women","description":"\u003cp\u003eAll our products for women for pre-conception, pregnancy and beyond. \u003c\/p\u003e","products":[{"product_id":"fundamental-woman","title":"Fundamental Woman | All-stage nutritional foundation","description":"\u003ch2 data-section-id=\"1h3xuu2\" data-start=\"227\" data-end=\"298\"\u003eThe nutritional foundation from trying to conceive to breastfeeding.\u003c\/h2\u003e\n\u003cp data-start=\"300\" data-end=\"396\"\u003eOne trusted formula for every stage of your journey—pre-conception, pregnancy and breastfeeding.\u003c\/p\u003e\n\u003cp data-start=\"398\" data-end=\"582\"\u003eMost supplements are designed for a single stage, leaving you wondering when to switch products and whether you're taking the right thing. Fundamental Woman takes a different approach.\u003c\/p\u003e\n\u003cp data-start=\"584\" data-end=\"856\"\u003eDeveloped as the nutritional foundation for fertility, pregnancy and breastfeeding, it provides 21 carefully selected nutrients in forms your body can use—helping you support your nutritional needs from the moment you start trying to conceive through to feeding your baby.\u003c\/p\u003e\n\u003cul data-start=\"858\" data-end=\"1265\"\u003e\n\u003cli data-section-id=\"rrdvb0\" data-start=\"858\" data-end=\"947\"\u003e\n\u003cstrong data-start=\"860\" data-end=\"912\"\u003eOne formula from pre-conception to breastfeeding\u003c\/strong\u003e — no switching, no second-guessing\u003c\/li\u003e\n\u003cli data-section-id=\"d6v1nd\" data-start=\"948\" data-end=\"1033\"\u003e\n\u003cstrong data-start=\"950\" data-end=\"981\"\u003e400μg methylfolate (5-MTHF)\u003c\/strong\u003e provides folate in the active form used by the body\u003c\/li\u003e\n\u003cli data-section-id=\"vjo3zh\" data-start=\"1034\" data-end=\"1126\"\u003e\n\u003cstrong data-start=\"1036\" data-end=\"1053\"\u003e250mg choline\u003c\/strong\u003e included as part of a carefully balanced fertility and pregnancy formula\u003c\/li\u003e\n\u003cli data-section-id=\"17op5kb\" data-start=\"1127\" data-end=\"1220\"\u003e\n\u003cstrong data-start=\"1129\" data-end=\"1160\"\u003eIron, iodine and vitamin D3\u003c\/strong\u003e provide key nutrients commonly recommended during pregnancy\u003c\/li\u003e\n\u003cli data-section-id=\"1rt9rc\" data-start=\"1221\" data-end=\"1265\"\u003e\u003cstrong data-start=\"1223\" data-end=\"1265\"\u003eFormulated without unnecessary fillers\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1267\" data-end=\"1410\"\u003eCreated by a doctor who experienced IVF firsthand and spent years searching for a formula she could trust throughout the journey to motherhood.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp data-start=\"1267\" data-end=\"1410\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem data-start=\"1414\" data-end=\"1520\"\u003e\"It's really nice to see a product that has exactly the amount of vitamins fertility experts recommend.\"\u003c\/em\u003e\u003cstrong\u003e\u003cbr data-start=\"1520\" data-end=\"1523\"\u003e— Laura B.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch3 data-end=\"1572\" data-start=\"1537\" data-section-id=\"1qhkn8z\"\u003eLooking for additional support?\u003c\/h3\u003e\n\u003cp data-end=\"1667\" data-start=\"1574\"\u003eAdd CoQ10 and omega-3 with \u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/fertilityhero.co.uk\/products\/fertility-fundamentals-egg-support?variant=53947467596117\"\u003eFertility Fundamentals | Woman\u003c\/a\u003e\u003c\/strong\u003e and save 25% with subscription.\u003c\/p\u003e\n\u003ch3 data-end=\"1725\" data-start=\"1669\" data-section-id=\"1fgc89z\"\u003eTwo capsules a day. Designed to support every stage.\u003c\/h3\u003e\n\u003cp data-end=\"1883\" data-start=\"1727\"\u003eWhether you're trying to conceive, pregnant or breastfeeding, Fundamental Woman provides the nutritional foundation you can rely on throughout your journey.\u003c\/p\u003e\n\u003cp data-end=\"1917\" data-start=\"1885\"\u003eMade in the UK to GMP standards.\u003c\/p\u003e","brand":"For women: conception, pregnancy and breastfeeding","offers":[{"title":"Default Title","offer_id":51391321768277,"sku":"FH-FW-60","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/2644\/2069\/files\/A7400250_c625a2cc-0064-4f40-a63d-5a17c58acac6.jpg?v=1769449824"},{"product_id":"omega-3-fish-oil-1000mg","title":"Fundamental Omega-3 | High-strength EPA \u0026 DHA","description":"\u003cul\u003e\n\u003cli\u003e660mg EPA + 440mg DHA: meaningful doses, not token amounts\u003c\/li\u003e\n\u003cli\u003eSourced from anchovies: small fish, low on the food chain, lower heavy metal accumulation than larger species\u003c\/li\u003e\n\u003cli\u003eFrom your first month of trying through pregnancy and breastfeeding\u003c\/li\u003e\n\u003cli\u003eSupports sperm quality and motility: omega-3 is as relevant for him as it is for her\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Conception, pregnancy and breastfeeding support","offers":[{"title":"Default Title","offer_id":51391963234645,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/2644\/2069\/files\/IMG_0356.png?v=1778582544"},{"product_id":"coenzyme-q10-ubiquinone-400mg","title":"Coenzyme Q10 400mg","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHigh-dose naturally-fermented CoQ10, for women over 35, preparing for IVF, or focused on egg quality. The three months before you conceive or before egg collection are when it matters most.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003e800mg per day\u003c\/strong\u003e: one 400mg capsule taken twice daily\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eNaturally-fermented ubiquinone: high purity and highly stable\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eUbiquinone is the form most studied in fertility research\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eIn a glass bottle with no synthetic fillers, binders or additives\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eMade in the UK to GMP standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/fertilityhero.co.uk\/blogs\/news\/our-dosing\"\u003eLearn why we use ubiquinone and not ubiquinol →\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eLooking for CoQ10 for sperm health? Our \u003ca href=\"https:\/\/fertilityhero.co.uk\/products\/coenzyme-q10-200\"\u003eCoQ10 200mg\u003c\/a\u003e delivers 400mg per day - the ideal dose for sperm support. Made in the UK to GMP standards.\u003c\/p\u003e","brand":"For women: Antioxidant and mitochondrial support for eggs","offers":[{"title":"Default Title","offer_id":51561003057493,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/2644\/2069\/files\/A7400238_719e09ab-8183-4b71-8e24-2df74bd4b098.jpg?v=1769449761"},{"product_id":"magnesium-bisglycinate-150mg","title":"Magnesium | Magnesium bisglycinate","description":"\u003cul\u003e\n\u003cli\u003e300mg elemental magnesium per daily dose: that's 80% of your recommended daily intake\u003c\/li\u003e\n\u003cli\u003eBisglycinate chelate form: gentler on the stomach and better absorbed than cheaper alternatives\u003c\/li\u003e\n\u003cli\u003eSupports sleep, stress and hormonal balance alongside fertility\u003c\/li\u003e\n\u003cli\u003eSuitable for both partners, at any stage of your journey\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Daily mineral support for fertility, sleep and stress","offers":[{"title":"Default Title","offer_id":51429793005909,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/2644\/2069\/files\/Magnesium.png?v=1778599521"},{"product_id":"myo-inositol","title":"Fertility Hero Pure Myo-Inositol","description":"\u003cul\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e4g myo-inositol per day: the evidence-based dose, delivered in two 2g doses\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePure myo-inositol: no magnesium stearate, no silicon dioxide, no fillers\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor PMOS (previously PCOS), insulin resistance, egg quality and perimenopause\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCompostable, plant-based packaging\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e180 capsules = 30 day supply\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hormonal balance and ovarian function support","offers":[{"title":"Default Title","offer_id":51614403461461,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/2644\/2069\/files\/IMG_0403.png?v=1778670487"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/2644\/2069\/collections\/JO8_0479.jpg?v=1768947496","url":"https:\/\/fertilityhero.co.uk\/collections\/for-women.oembed","provider":"Fertility Hero","version":"1.0","type":"link"}